Starting a website is a smart step for owners of small and medium enterprises (SMEs) to show to the public their trademarks. The website is one of the greatest marketing tool that lets customers know the products and services you offer easily.
But as a businessman with a myriad of activities, when you have time to do major tasks such as building a website and keep it up all the time?
No need to worry! Here are three tips that you can do to help make the website without having to take a lot of time and energy in your daily life.
1. Use the manufacturer’s web site
To create a website, you do not have to be a great programmer overnight. There are many website building tools that you can use to help create a complete website with features in the image, video, and a ‘contact us’ in just a few hours.
Website building tools are often offered by the same company where you register a domain name. Some of the ‘registrars (registrars)’ offering web site builder that allows you to create a website using an existing template.
When choosing a website building tools that will be used, it is important to know the planned use of your website, not just today, but also in the future. If you need only a Web page brief with the contact details of the company, the basic package is enough for you. The basic package provides unlimited bandwidth selection template or fewer, but allow you to create something that works just right.
However, if you then want to create a website for online marketing or e-commerce, it would seem feasible to consider a more comprehensive package that includes some features that you need such as email marketing function or the ability to shop online.
However, updating the website in mid-way when the contract is already in progress may result in extra costs. Therefore, a thorough account future needs before you start.
Check List web site creation
Here is a check list that you can use to check things required in making the web site:
1. What is the purpose of making your website? For example, increase brand awareness, drive sales, etc.
2. Who is the target of your website?
3. What is your budget?
4. How much content will you create?
5. Do you plan to show video or live streaming on your website?
6. Is your website will be optimized for mobile phone users? It should be noted, should rightly so.
7. Do you want to have an e-commerce on your website? For example, allows customers to buy directly from the website.
8. The domain name where you want to use? .com, .net, etc.
9. Do you want to use the name of your website for marketing email address?
10. Do you want to invest to Search Engine Optimisation (SEO)? Of course, that your website is easily found by search engines.
2. Involve experts to help
Although this is your business and is very personal for you, it is important to realize that you can not do everything alone. Sometimes the use of experts to create a web site is the best way. Many designers out there that can be employed for creating a website.
The most important thing to consider before assigning a web designer is to ask yourself whether you like their job? Be sure to always ask for a portfolio of their previous projects and visit the client’s website to confirm whether you like the results of their work.
Once you choose a designer then it’s time to give an explanation to them. If you do not describe clearly what you want from the web site, do not be surprised if you do not get the expected results.
Make sure you have a pretty good reflection as to what the final result is expected before the job starts making web sites – for example by making the design mock-ups that can help in choosing the right type of website for you. Check List in this article can also be used to give an explanation to the manufacturer’s web site.