We at D4i labs provide a complete internet marketing service to our customers, from dreaming an idea that what is needed i.e. website design to search engine optimization (SEO) to search engine marketing and beyond. Bring your dream ideas, and we will transform them into a concrete executable plan that will deliver outcome for your business.) More and more businesses are expanding online to give new dimension to their business. As customers are increasingly moving towards the Internet and purchasing smart phones for smart decisions, economies are seeing brick and mortar evolving into “click and order”. Ecommerce (or electric commerce) refers to the buying and selling of goods and services via electronic channels, primarily the Internet. Online retail is decidedly convenient due to its 24-hour availability, global reach and generally efficient customer service. For businesses breaking into the ecommerce space, the process can be a bit of a whirlwind. Ecommerce presents countless opportunities for retailers and brands, so businesses seeking to take advantage of the benefits must also address some tough decisions – website design, ecommerce development, mobile and social media strategies, customer service and product pricing and on top of it search engine optimisation(SEO). For online retailers, E-commerce SEO creates an enormous boost in viewer traffic, which naturally results in increased sales and the ability to reach an exponentially larger group of potential customers. The goal of search engine optimization is to drive a steady stream of qualified leads to your website by making sure that your website shows for premium keyword strings on first page of search engines like Google, Yahoo, Bing, AOL, and more. With effective Search Engine Optimization (SEO), you can limit the cyclical nature of business. Your high organic placement for keywords that best reflect your services will help your business to grow. Providing a platform to enrich your e-commerce experience, D4ILABS is your SEO Company and Website design company in delhi with solutions for business owners. We at D4I LABS, creates the perfect blend of the Best Search Engine Optimization (SEO) and Website Design for our clients nationwide. Our complete internet marketing and web design platform allows you to obtain the highest returns on your internet advertising investment. We create unique marketing plans for each client to provide an affordable Internet Marketing strategy. When we advise our clients that SEO can double online sales for consumer e-commerce retailers, they are a bit cynical. E-commerce SEO and conversion rate optimization can essentially double your traffic and sales. Good information architecture, website structure and internal link architecture are critical to rank new product pages well. We will help you to design or redesign your website to convert more website visitors into customers, to link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages. Graphic designer in delhi ABAP Developer SAP Consultant Dream Design Develop Deliver website design company in delhi SEO company in delhi website design india website designing in delhi website designing company delhi best website design company website development in india web application development web development services ecommerce development website promotion company
In this ever-growing world of online business, and when there is no denial to the fact that the market is flooded with e-commerce web development solutions. Though it seems easy to start-up a new virtual venture, but it is tailed with some issues, which need to be kept in mind.
Once you are all set with the proposition of starting up an e-commerce venture, you need to keep in mind the following steps
1.Be Particular about what you tend to offer: One needs to be very particular about his/her proposition to his/her products and services. Target a particular set of audience, and set your goals, products and services according to their needs. This would lead to a profitable business.
2.Choose a domain name: Once you are all set with the foundations of your e-commerce venture, choose a valid domain name, which solely represents your site.
3.Hosting Service: Where there are ample of options in online marketing, it become very important to do an in-depth market survey to be able to find a hosting service that offers SSL, regulated up time and reasonable data transfer limit, email auto-responder, unlimited or sufficient email accounts and free programming scripts and tools.
4.Search Engine Optimisation: This option is but essential for your e-commerce business to get listed in the search engines’ top ranks.
5.Be loud and Clear: Since content is the King, and it is one of the most important factor in determining the success of your site. Therefore, just make sure that you be crystal clear in your content and commitments, and present it in such a manner that the potential visitor don’t just click away your web page.
6.Multiple Payment Modes: In this world of plastic money, you ought to provide multiple payment options to your customer. online payment mode, be it merchant account, credit card payments, PayPal, or direct handling of credit card payments.
7.Security: Ensure a secured transaction to your customers. Where there is a cut-throat competition in this era of virtual storefronts, security adds credibility and success and an authentic scrutinized security certificate helps you generate more revenues.
8.Customer Service: Make it easy for your customers to be able to interact and share their views, any queries (via FAQs). It ensures the level of trust and transparency in your customers and ensures a long-term relationship.
And, it is true that to take into care all these features, becomes quite complicated. You can actually hire an e-commerce web development service provider, but make the best choice out of the lot.
Facebook e-commerce can boost sales solutions for all providers in the market according to some of the tech-savvy people as they point out that Facebook can hover greater sales solutions in the market going ahead with its rivals like Amazon.com Inc and eBay Inc. Although it has been observed that Facebook is having greater popularity in these days and they have offices around the world and therefore this new e-commerce start-up can help them increasing boost sales. According to the recent news, Facebook achieves nearly a $5 billion initial public offering and now it is coming under more pressure from Wall Street to find new sources of profit growth and reduce its reliance on advertising. Greater prospects are observing for Facebook to have e-commerce solutions as this aspect may beat the present big companies like Amazon.com Inc and eBay Inc. Mr. Sam Schwerin of Millennium Technology Value Partners said with regard to this, “E-commerce is a huge category with very strong tailwinds and it’s a natural move for Facebook. Amazon revolutionized online shopping by crunching lots of customer and purchase data to come up with relevant, personalized recommendations. In the same vein, Facebook’s combination of data, analytics and payment technology could fuel the next generation of e-commerce.” Mr. Fisch said, “People have always shopped with their friends; now they expect it online. Companies who think differently about social will find success.” Theresia Gouw Ranzetta of Accel Partners said with regard to this, “It’s a big imperative for them. They understand it’s an important strategic benefit for them to make e-commerce players successful on the platform.” Christian Taylor, chief executive of Payvment said, “Facebook has a huge opportunity to monetize e-commerce. They have the infrastructure and team to pursue that. Gamers pay for those virtual goods using Facebook Credits, a virtual currency that could eventually be used to buy physical goods, according to some Internet entrepreneurs.” Mr. Kevin Hartz, head of ticketing start-up Eventbrite said with regard to this, “The 30 percent model is great for products with near-zero cost of goods sold. But selling a TV with thin margins, that model will just not apply. Nevertheless, if e-commerce on Facebook takes off, many expect the social network to find a way to make money off it. When you build on top of a platform like Facebook, there is always the risk that the platform provider decides to change the rules later on,” said Laura Valverde of Beetailer, which runs more than 3,000 stores on Facebook. We have seen this with Facebook Credits and games. So, once social commerce fully takes off, it will only be natural that Facebook tries to benefit one way or another from it.”
Selection of e-Commerce hosting provider is a crucial task. The possible risk factors associated with an e-Commerce hosting is availability, performance, security, and flexibility. No matter the hosted/to be hosted e-Commerce website is small, medium or large; these factors are always there.
This article will discuss requirements of a web server against following important risk factors. These are very important for e-Commerce hosting.
An e-Commerce website is supposed to provide seamless services to customers. The website will more like lose its customers or important traffic, if the website is not available at any point of time due to scheduled maintenance or other faults. Therefore, it is very important to ensure the availability of website round the clock.
Most of the hosting service providers claim 99.9% uptime of their servers. However, it is very important to confirm the truth behind their promises. There are several online tools available to check the uptime of a website. They present detailed reports of websites uptime with response timings.
The web server hosting e-Commerce website should have excellent configuration to delivered expected performance even during the peak timings. The real performance test of an e-Commerce website happens during special occasions when the website is offering huge discounts and other promotional offers, like on Halloween, Christmas, or New Years Eve. If the websites response time doesnt change and it keeps delivering requested pages properly then the web server is surely delivering excellent performance.
E-Commerce websites are supposed to secure the critical personal information of customers. Therefore, the server offering e-Commerce hosting should offer high level of security. Valid SSL certificates, advanced firewalls and anti-phishing applications are necessity for web servers offering e-Commerce hosting.
The requirements of every e-Commerce website vary along with the time. Day by day user loads and number of products increase and the website needs more server resources in order to perform well. Hosting service provider should offer flexibility in services so that the hosting package can be upgraded at any point of time.
The server offering all above features are ideal for hosting e-Commerce websites. Prior to hosting a website it should be checked properly. In case of existing websites, people need to switchover to another hosting provider for better services.
WHAT ARE THE BENEFITS OF ELECTRONIC COMMERCE
Customer care has benefited from various in e-commerce, EC also e-business continue to pay dividends as long as the benefits as reported by e-commerce site.wordpress.com (nd) are still achievable. Reduction in cycle time, staff empowerment and cutomer support are just a few of the benefits. Efraim Turban et al (2008).
The cycle time for an organization refers to the time it takes to complete a transaction; also turn around time, speed of operation etc Internet banking is one of the ways Nigerian banks increase customers satisfaction and cycle time. More transactions are done on the internet, ATMs, POS machines, through patnerships with card companies like MasterCard, Interswitch, VisaCard and the rest of them. It is easy to find all these in almost all Nigerian banks now because the management wants to minimize cost while maximizing profit. Trading equities used to take a very long time before orders can be successfully effected before but can now be done by just one click on the right button in the right website. The same is applicable for purchasing University of Liverpool recommended textbooks. Inputting my mastercard details makes the process of search and final purchase shorter and easy to accomplish for me. EC has brought to the world the likes of ebay, amazon.com and others responsible for online auction. Time is money, so instead of driving all about looking for a shop that stocks what I need to buy, I would rather go to the internet search for it and purchase it immediately.
Organizations now allow their staff to take certain steps that were not possible without electronic commerce. Booking of Consumer loans used to be on paper before in Oceanic Bank until recently when the bank designed an online procedure that empowers staff to issue more loans per hour. The reason for this is not far fetched; a soft copy consumer loan file needs little or no correction since the already inputted formulas are there to do the correction. Checking the consumer loan can now be done at a very high speed because there are software for testing if the excel file followed the desired procedures or not. With the bank empowering their staff in EC, more value is added because staff now sees themselves as important participants of the bank as well.
Electronic Commerce makes it simple for online tutors to detect malpractices amongst students unlike in offline Universities, where Doctors and Professors have to read the hard copy assignments submitted by various students, there will always be cases where collution and plagiarism will not be detected. Students will surely copy themselves knowing fully well that the instructor might not get to know. This is not the case in an EC committed University where all assignments are submitted online through software like Turnitin and safe assign.
FACILITATE CUSTOMER SUPPORT
Customer support was taken to another level through highly specialized customer relationship management; Norton allayed fears that my monthly internet bill is exorbitant. It all started when my hard drive crashed and I lost a recently purchased Norton antivirus. I was frustrated and had to chat online with customer care representative of Norton through their chat software. As if that was not enough, the agent I spoke with blew my mind when he told me that he was going to install the software into my laptop from his remote location. I thought to myself this must be a joke until I saw my mouse moving and clicking certain menus on my desktop. It was a wonder then, I thought I was looking at a Norton miracle, he put my laptop in order within five minutes and still told me thank you. I replied as many times as possible and fell in love with purchasing my antivirus solutions from Norton because I feel that their EC investments have paid off after all.
Every good idea has to develop through changes, the world never stayed in one place. What might be perfect today might be faulty tomorrow, no wonder Polaroid felt comfortable until the digital imaging swept their business away. Holycoast.com (nd) It is very correct to say that EC has come to change the world and it is doing just that real well and fast too. The value of improvement that has met the organizations cannot be overemphasized and thus will continue to draw the attention of other corporations to invest in new ideas, innovations and technologies.
E-commerce site.wordpress.com (nd), Benefits of E-commerce [Online] Available at: http://ecommercesite.wordpress.com/2008/06/14/reduction-of-cycle-time-improve-employees-empowerment-facilitate-customer-support-through-e-commerce/ (Accessed on 5th July 2009)
Efraim Turban, David King, Judy McKay, Peter Marshall, Jae Lee, Dennis Viehland, (2008) Electronic Commerc – A Managerial Perspecive ISBN 9780135135440 Intl Ed. Pearson Education Ltd. London
Thompson A, Strickland A, & gamble J (2008). Crafting & Executing Strategy: The Quest for competitive advantage, Concept and cases. 16th Ed. Boston: Mcgrraw-Hill Irwin.
Implementing and strategizing useful concepts into making every single business faster, safe and more efficient is something the entire world is looking for. With the world headed for stiff competition, we know that companies have made it a point to look for better online marketing concepts and methods to make transactions on the internet so much better. No matter which business, the size of the company, and the industrial vertical, you know that you are going to want to have a company that is fully protected online. We all have no idea what a huge role ecommerce web development plays when it comes to online stores and how much it has impacted the world of the web at large. Today there are millions of websites, and so many different e-stores to take into consideration, which is why the whole word of online transactions depends on ecommerce. Companies across the continents are looking out for better online portals, easy navigation systems, secure transactions, fraud proof frameworks, and so many more aspects in their e stores. For all this and more, we would highly recommend you look into e commerce shopping cart features to help you out.
5 Reasons to opt for ecommerce –
1.Making and maintaining good websites with the help of ecommerce is not difficult at all, since there are so many companies offering you good e commerce templates that will work for both small as well as large enterprises.
2.Such developers are sure to identify what the clients want and what the usual annoyances they face could be. The solutions offered are done so keeping in mind the grievances of every online store owner.
3.With the right e commerce software you know that maintenance and management of your web store is going to be really simple, cost effective and easy.
4.For secure and precise information on your e – store requirements, this is the right platform to go to every single time.
5.Ecommerce WordPress Themes are simply amazing for SEO and SEO related activities. We cannot stress on how important it is to incorporate SEO into your online business, which is why this is perfect for you.
Marketing your online products and services without your physical presence is very important, which is why ecommerce wordpress themes are the best to go to.
One of the most popular activities to do on the internet is shopping. Just about everyone does it. And why wouldn’t they? It’s easy and convenient. You can shop anytime you want, night or day, and you never have to change out of your pajamas if you don’t want to. Just about every product you can possibly imagine is available on the internet, and through search engine shopping services, you have the ability to find the lowest prices for that product anywhere on earth and have it shipped right do your door. Internet shopping has become especially popular during the busy holiday season. Every year the numbers of online holiday sales rise to higher and higher levels.
The increasingly popular activity of online shopping has a name. It is called e-commerce, which is short for electronic commerce. Though e-commerce refers to what we now think of as online consumerism, it had a different meaning thirty years ago. Originally, e-commerce meant the electronic facilitation of commercial transactions using technology like EDI or Electronic Date Interchange or Electronic Funds Transfer or EFT. Introduced in the late 1970s, these electronic methods allowed businesses to send documents like invoice or purchase orders electronically. In later decades, other forms of electronic commerce included things like automatic teller machines or ATM, credit cards, and telephone banking.
However, the real beginning of e-commerce as we know it today didn’t come until the pivotal year of 1990. That was the year that British computer scientist and MIT professor, Tim Berners-Lee, wrote the first web browser program and invented the World Wide Web. The year 1991 was also a pivotal year. Before 1991, commercial enterprise on the internet was strictly prohibited. In 1994 the internet began to become popular around the world, but it wasn’t until about five years later that security protocols allowing continual connection to the internet were developed. By the beginning of the twenty-first century, more and more companies worldwide were offering their services over the internet. Today we associate the word “e-commerce” with the ability to purchase a variety of goods and services over the internet using secure protocols and electronic payment systems.
Contemporary e-commerce is conducted in a variety of different ways. Though a large percentage of e-commerce is conducted electronically for virtual items such as web content, most e-commerce involves the transportation of real, physical items. Since the early 1990s, e-commerce has developed into the huge global internet market that exists today. Chances are every one of us has been a participant in the international phenomena of e-commerce.
E-commerce has become one of the hottest trends in the arena of business today. The popularity of online shopping is increasing day by day. But at the same time, the risks involved in the buying and selling online too are increasing. Even though e-commerce has created a whole new world of buying and selling; still neither the buyers nor the sellers are free from the various risks involved in the online business industry.
First of all, as the scope of e-commerce is global, the products and services are sold all over the world through the internet. So chances are quite high of your coming across various international laws that you may not be aware of. Some countries may prohibit the sale of certain kind of products or may have distinctive business laws. Hence, not being aware of various international laws in this case might hamper your online business operations. Besides, the ignorance regarding the domestic business laws that govern the internet commerce could end up in bringing some unforeseen expenses to you.
Secondly, there is a very high risk of defrauded transactions over the internet. There are many online businesses which take the advantage of distance between customers to wrongfully lure them and sending them wrong products. Also, while making payments through credit cards, customers may have to face various security issues in terms of losing their card information as well as finances. However, it is not only the customers; the online vendors are at equal risk of being defrauded while accepting payments through personal checks or money orders. Hence, it is essential to do a thorough research before finalizing your business transactions online.
There also runs the risk of information in the online business. Online information can be damaged, stolen or released with unauthorized access to a website. Plus, there is also a high risk of several copyright infringements in regard of your online information which can prove to be really damaging.
Equally harmful is the technological risk in terms of your website or web business getting affected due to technical errors. There might be attack from computer viruses which can damage your website to a great extent. There might be some negligent errors or omissions in software design which can cause unauthorized access. Or there might be problems arising due to ISP server clashes.
Besides all these risks, e-commerce also has the disadvantage of lack of personal touch and interaction between buyers and sellers. As online business is done with machines and computers, there is no such thing as personalized customer relationships in it.
Although e-commerce development can certainly prove to be an eminent business prospect for both buyers and sellers; all that is needed is a proper understanding of all its pros and cons so as to avoid the various risks involved.
There is no doubt that 3D Secure and Verified by Visa are successful anti- fraud techniques and are definitely options that merchants should discuss with their internet payment provider. This added security step has been proven to reduce fraudulent transactions and increase consumer confidence when paying with credit cards online, but there are still many factors that need to be taken into consideration when deciding whether or not to add 3D Secure to a website.
Carl Buchalet CEO of Cashtronics payment systems explains how at Cashtronics they look at each merchant individually and decide whether or not 3D Secure is in the merchants best interest.
From our experience at Cashtronics the advantages of adding this extra security measure for merchants are clear:
Reduces the risk of fraudulent transactions.
Decreases the number of disputed transactions.
Shifts the financial liability away from the merchant.
Boosts some consumers confidence- often leading to increased sales.
Although there are clear anti-fraud benefits, they need to be carefully weighed against potential revenue losses and problems that can arise from using 3D Secure:
Additional Obstacles to purchase: Each security field that is added to an online form has been proven to dramatically lower the % of successfully completed transactions.
Poor Communication: Many customers have no idea what 3D Secure is; consequently they close the browser window, leading to lost sales.
Security Issues: Some banks require a customer to keep a card with a series of secret codes on it. This is often the same card that is used to authorize wire transfers on the bank account so cardholder then carries this card around with them, exposing them self to hard fraud.
Browser Problem: Sometimes the 3D secure request field is on the bottom of the screen and not seen by the customer- again causing high abandonment rate.
Unfriendly Protocol: The web browser connects to unfamiliar domain names and can cause extra delay and crashes.
Complicated Process: A password is often required and customers often forget it!
Added cost: Many payment providers charge an additional fee for 3D Secure.
NOT Fraud Proof: Many thieves catch cards in the postal mail, so they can usually set up 3D secure on their own fairly easily since they have new cards and enhanced information. Also even the 3D secure system has become the target of some phishing scams.
To reduce the problems that can arise with 3D secure merchants should ask potential internet payment providers the following:
1) Is adding this extra step in the best interest for the business given the field it operates in?
2) What are the additional fees for processing 3D Secure and Verified by Visa?
3) Are 3D secure transactions in house, as outsourcing adds to the cost & difficulty of the transaction and can reduce the level of security.
4) Does the payment provider have experience in processing this type of transaction?
In general, a payment provider should be able to give each merchant an idea of the volume of sales that they will loose depending on their industry, and will then calculate how much can be gained on charge backs and fraud by offering 3D Secure; then it is just a simple calculation to see which case yields a higher ROI.
Toronto, Ontario, February 05, 2014 – Slyce today announced that it has acquired a computer vision technology developed at York University that quickly analyzes and aggregates similar images. Through the acquisition, Slyce also hired former York PhD student, Dr. Ehsan Fazl-Ersi, to lead the integration of the intellectual property into Slyce’s Visual Search Platform as their new head of Research & Development.
Slyce is a premium provider of visual search technology for retailers, brands and publishers. Their platform allows customers to take a picture of real-world products with their smartphone and then find direct or close-matching products from the retailer’s catalogue, which they are able to purchase on the spot.
“Identifying and classifying an object captured within a scene is difficult due to the effects of background clutter, lighting variations and viewpoint changes on the object’s appearance,” says Fazl-Ersi, who designed and developed the technology with his PhD supervisor, Dr. John K. Tsotsos, a professor in the Lassonde School of Engineering’s Department of Electrical Engineering and Computer Science, and a member and former director of York’s Centre for Vision Research.
“This is a much bigger problem for mobile applications where the algorithm’s speed and efficiency are the difference between losing a consumer or making a sale,” says Fazl-Ersi. “Our technology will provide higher accuracy when quickly identifying retail items so that consumers can choose among similar items according to style, colour or pattern using a mobile device.”
The researchers partnered with MaRS Innovation and Innovation York, York’s commercialization office, to file patent protection on the initial technology, develop a commercialization plan, secure grant funding, facilitate business development meetings and negotiate the resulting transaction.
“Slyce is excited to reach this deal with York University and MaRS Innovation and add another piece of unique technology to our platform,” said Adam Jarczyn, Slyce’s chief product officer. “Visual search is experiencing explosive growth and has become a compelling way for retailers to engage their customers. York’s technology provides us with another competitive edge in ensuring a high-quality consumer shopping experience.”
Through a Market Readiness Phase I grant from the Ontario Centres of Excellence, the researchers were able to better understand the computer vision market place and create software development kits that let potential industry partners test the technology and benchmark it against state-of-the-art computer vision algorithms.
“York University is pleased to support this deal, which will make Professor Tsotsos’ and Dr. Fazl-Ersi’s computer vision technology available to customers all over the world,” said Dr. Robert Hach, York’s vice-president Research & Innovation. “The deal demonstrates Innovation York’s ability to assist our researchers in commercializing their intellectual property and securing employment for the highly qualified professionals who are trained at York.”
“The Slyce-York transaction will allow a Canadian company to secure Canadian intellectual property and a highly qualified professional from a Canadian institution,” said Dr. Raphael Hofstein, president and CEO of MaRS Innovation. “This transaction reaffirms our capability to move technology from the lab to the market so that it benefits our members and their researchers in several ways. We look forward to making rare transactions like this one more commonplace.”
About SlyceSlyce is a visual product search platform which enables people to discover and purchase the things they love by snapping a photo with their smartphone or hovering over an image on their desktop. Using advanced image recognition technology, Slyce integrates with the world’s leading retail brands, enabling them to be there at their customers’ point of inspiration – wherever that might be. Slyce Media Kit
About York UniversityYork University is helping to shape the global thinkers and thinking that will define tomorrow. York’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre, York is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York’s 11 faculties and 27 research centres are thinking bigger, broader and more globally, partnering with 288 leading universities worldwide. York’s community is strong – 55,000 students, 7,000 faculty and staff, and more than 250,000 alumni.
About MaRS Innovation MaRS Innovation (MI) is the commercialization agent for 16 of Ontario’s leading academic institutions. Its development pipeline, grounded in $1 billion in annual research and development, provides a gateway for investors and licensees to access the most promising technologies from MI’s member institutions. Supported by the Government of Canada through the Networks of Centres of Excellence, by the Government of Ontario through the Ontario Centres of Excellence, and by its 16 members, MI advances its portfolio assets into global markets through industry partnerships, licensing and company creation. For more information, see http://www.marsinnovation.com.
Media Contact For further information and interviews please contact: Josh Stanbury | josh[at]slyce.it | 403-781-6671